10 Ways to Increase Your Solar Panel Sales

You can’t keep waiting for people to realize the significance of installing solar panels. At the same time, you need to always look for ways to increase the ROI of your solar sales company. In this post, we’re introducing you to the 10 sure shot ways to increase your solar panel sales.

10 ways to hike up your sales for solar panels

To increase the sales of solar panels, you have to make sure that your sales team knows what they’re doing. Let’s take a look at the kind of professional approach required to make a good sale.

1. Get certified and licensed to become legit

If you’ve just started your business, then you need to get certified and/or licensed. Licensing is mandatory in some states, whereas certification is voluntary but can add to your hat of achievements. You could go for a certification like The North American Board of Certified Energy Practitioners (NABCEP), which is the leading certifying authority in the solar industry.

2. Identify your target customers

Check whether you prefer to sell to residential customers or commercial businesses. You may want to sell to both but it depends on who can benefit from installing solar panels.

3. Learn the key motivators that make people want to buy solar panels

Why are your customers interested in solar panels? What will motivate them to buy your solar panels? What can you offer them to get an edge over competitors? Understanding the key motivators will help you get more customers and increase sales in the long run.

4. Understand your customer’s needs for the number of panels required

It’s necessary to determine the number of panels required based on the size of the roof, power consumption, and exposure to the sun.

5. Build a network of solar panel distributors 

Build and maintain good relations with distributors to get your solar panel supplies. Distributors can store and deliver solar panel equipment required by homeowners and commercial contractors.

6. Verify the homeownership of the customer, whether commercial or residence

You need to verify whether the customer has a title or deed. It is also necessary to check whether the property is the customer’s primary residence.

7. Check the credit score of the customer

Solar panels can get a bit heavy on the pockets. Make sure that the customer paying for them, for instance through credit card, has a good credit score.

8. Check the Roof shade-to-sun ratio

Customers that have towering trees surrounding their property might not benefit from solar panels. In this case, you have to rethink whether or not they should install solar panels.

9. Check whether the customer is eligible for solar tax incentives

Why do you need to know this? It’s because the customer has to be able to pay for the panels. If they are paying through credit card then they can pay on Federal tax liability, which is one of the biggest financial incentives for owners.

10. Explain the benefits and how a solar panel works

Probably, one of the most common things to do is explaining the advantages of installing solar panels. However, if you want to increase your sales then your team has to know everything about how solar-powered lights work. How they can solve a problem, like saving power, and in-turn cutting down on massive bills are great incentives for the customer. Like this, there are many other reasons why solar panels are beneficial.